“Elegance and readability in a comprehensive typographic system”

Ely Hernández, together with the Latinotype team, presents two new versions of Juana that expand the type family with complementary approaches.

Juana Display, with its high contrast and precise curves, is designed for titles and headlines where elegance and visual impact take center stage. Meanwhile, Juana Text softens contrast and reinforces fine strokes to provide smooth, comfortable reading in long paragraphs, while preserving the stylized, editorial character that defines the family.

Both versions naturally interact with the original Juana, forming a coherent, versatile, and contemporary typographic system that easily adapts to a wide range of visual communication needs.

Perfect for editorial projects, magazines, branding, books, and digital environments, Juana invites designers to explore the contrast and harmony between its different personalities, enhancing the expressive power of typographic design.

Juana: a system designed to explore the full editorial spectrum… and beyond.