Campeche-Variable
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Campeche variable is an expressive yet functional typeface family. Seeking to express its beauty, it twists the conventions of classic typography when necessary.
Campeche finds its inspiration in the grotesque typefaces of the late 19th century coupled with a typical Latin American playful sense that gives it a modern freshness.
The initial form arises from the idea of expanding Seriguela, evolving along the way, becoming its own system with a unique personality.
Campeche is designed according to today's visual requirements. Taking advantage of variable technology in 3 axes: width, weight and display.
Campeche Variable is a typeface that provides versatility for almost any use. It can be used for packaging, editorial, branding... etc.
The mixture of its possibilities can generate complex graphic parts or systems with different levels of hierarchy, without losing unity.